A New Look! But Why?

After years of running a pre-existing website, I began to notice that it had gradually lost its direction. Over time, it became less clear what the site was really for, and it struggled to appear in search engine results. The domain name wasn’t drawing visitors, and in a digital world dominated by social media, I started to question whether a website was even necessary anymore.

For months, I debated whether to keep the site at all or just rely on my socials. But then I asked myself the same question again—what is the website for? This time, the answer was different.

A Website with Purpose

I realised the website could be more than just a static page. It could serve as:

• A blog space to share updates and insights

• An information hub for upcoming events I'm hosting or appearing at

• A point of contact for organisers and event planners

• A showcase for my published collections

With that renewed purpose, it felt like the right time for a fresh start.

Building a Brand That Reflects Me

I wanted the new site to feel dynamic, personal, and bold—just like the direction I’m heading in. I chose yellow as the primary colour, not just because it's my favourite, but because it's bright, eye-catching, and full of energy. It brings a personal touch while standing out from the crowd. As the website started taking shape, I began thinking about a logo—something simple and consistent with the site’s look and feel. A visual identity I could carry across future publications and use to unify my online presence. The bold yellow made a return here too, becoming a key part of the brand image.

Looking Ahead

Now, everything feels aligned. The website has a clear purpose. The social media channels are unified. And more importantly, I’m stepping forward with confidence toward everything I have planned for the future.

Watch this Space.

Check back regularly for monthly blog updates, details on upcoming events, and my latest published collections.